MuseumMinute

Crashing a Trade Show

About a week and a half ago, my husband and I decided to take a stroll through the Des Moines Home and Garden Show. After all, we kept hearing about it on television and the radio (um, Ty Pennington was on all of the commercials, but I don’t think he actually made an appearance?) and it was only a mile away …so off we went.

We’ve lived in our brand-new town home a little over a year now, so a lot of the vendors were not applicable (insulation, landscaping, um, hot tubs) but I thought it would be interesting to see what was out there.

And, I thought it would be interesting to get a feel for the world of trade show exhibits.

I honestly was not blown away by any of the trade show-y displays, and really don’t have anything to say about it. I did enjoy seeing the handmade furniture and the landscapers, who brought in tons of paving bricks and plants for the show.

Things changed when I walked past booth 711.

Do you remember my visit to the Pella Historical Society? When I visited the windmill? Well, the Pella Historical Society / Tulip Time HAD A BOOTH at the Home Show. I’m not sure why they decided to rent a booth (I’m happy to say that the booth was too busy for me to stop and chat) but I’m glad they did. Kids were taking turns standing in their giant wooden shoes (A photo op at a home show? What?), and not only that, they were selling their flour–which is ground in their windmill–at the show’s “All Iowa Store”.

I’m happy to say I bought some flour, since I didn’t get a chance the last time I was there.

Seeing the Historical Society at the Home Show was definitely one of the highlights. I wonder if their presence will pay off?

What do you think about this method of outreach?

3 thoughts on “Crashing a Trade Show

  1. Pingback: Tweets that mention Crashing a Trade Show | Museum Minute -- Topsy.com

  2. Lyndsey – Glad you saw us at the DSM Home & Garden Show. We have found that the demographics of the people attending the show are very similar to the demographics of people who come to our annual Tulip Time and visit the windmill. The Home & Garden Show people appreciate that we include live tulips in our exhibit and we have the opportunity to increase our email data base with a drawing each year.
    Bonnie

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